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Six 2017 E-commerce Trends to Watch

September 15th, 2016 by Paul Matker

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It may be too soon to predict where e-commerce is going to go in 2017, especially considering how quickly technology advances are being made, but a few things seem to be fairly obvious and worth keeping an eye on.

  1. Smartphone revenue — Will it take over desktop revenue? My guess is yes. No one predicted how quickly mobile activity related to product research and general website activity would surpass desktop activity. Mobile conversions continue to increase and it seems only logical that mobile revenue will overtake desktop revenues and I won’t be surprised if it happens in 2017.
  2. Beacons will drive more sales — Beacon technology is perfect for “nearby notifications,” and location-based marketing and proximity marketing with beacons are projected to grow exponentially in the next few years. BI Intelligence reporting estimated that beacons would be driving $44 billion in-store sales will be influenced by beacon-triggered messages in the U.S. by the end of 2016.  If nothing else, it’s a fascinating topic and a technology trend that is worth watching.
  3. Advanced personalization and context based merchandising — A user-centric optimized experience is becoming more than a priority, it’s a competitive advantage.
  4. Omni-channel is the new normal — According to Google, 85% of online shoppers start a purchase on one device and finish on another. Businesses that fail to deliver a friction-less “any-channel” experience will begin to lose market share quickly.
  5. Dynamic landing pages will continue to replace static pages — We’ve come a long way when it comes to being able to personalize the shopping experience based on the source of a visit, not to mention the ability to incorporate personal data to deliver a highly relevant landing page. It’s all about being customer-centric and understanding that today’s consumer is more comfortable with technology (and giving retailers to personal data) than early web shoppers.
  6. Big Data and predictive analysis technology will increase business margins — Last but not least, businesses that integrate big data with predictive analysis technology are going to win. Consumers are more willing than ever to allow retailers to use certain data to personalize their shopping experience. Businesses that integrate collect the right data, have the right technology and use them both in the right way are sitting on a gold mine.

It’s going to be interesting so see where it all goes!

Paul Matker

Paul Matker

Greetings! My name is Paul. As co-founder and CEO, I help define the overall direction of Thanx Media to be a better partner with our customers.

You can learn more about me on our Thanx Media management page.
Let's link up to share great content & ideas: @thanxmedia | G+  

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