April 22nd, 2015 by Paul Matker
Google’s “Mobilegeddon” update has businesses scrambling to make necessary changes to keep their organic search rankings on mobile devices. Unfortunately the focus seems to be solely on passing the “mobile friendly” test and not on improving mobile conversions.
Surprisingly, not everyone seems to have gotten the message that Google changed its algorithm to include “mobile friendly” as a ranking factor. According to TechCrunch, as many as 40% of Fortune 500 companies failed the mobile friendly test!
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April 8th, 2015 by Paul Matker
Buyers in the B2B market are shifting channels from offline to online. According to a recent Forrester Research report U.S. business-to-business e-commerce sales will reach $780 billion in 2015 – more than double the most recent figure for U.S. retail e-commerce sales in 2014.
“B2B buyer behavior has changed dramatically in the recent years,” Forrester says in the report, which was authored by e-business analyst Andy Hoar along with other Forrester analysts. “Both professional and non-professional B2B buyers are now taking a digital-first approach to discovering and making purchases.”
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April 1st, 2015 by Paul Matker
Everyone, including Google, has been talking about the importance of having a mobile-friendly website for the past couple of years. As of April 21, 2015 it’s no longer an option if you want your website to be found in mobile search results. This past March, Google announced that they will be rolling out a major algorithm update that will affect mobile searches world wide. They said it will take a few days, maybe even up to a week before the mobile ranking update is complete.
Google wants to return links to the most relevant and user-friendly web pages in their results, regardless of whether the information lives on a web page or a mobile app. The bottom line is that after the week of April 21, if your website isn’t mobile friendly, you can forget about showing up on the first page of mobile search results (and who goes to the second page?). Read the rest of this entry »
March 3rd, 2015 by Paul Matker
We’ve been talking about the importance of creating a 360 degree customer experience for years, however most businesses still treat channels separately and are still relying on traditional metrics to measure success.
Unfortunately it seems the focus on mobile has further fragmented the strategies. In many cases the emphasis continues to be on optimizing the experience within each channel/device rather than on creating a seamless commerce experience.
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January 1st, 2015 by Paul Matker
It’s time to ring in the New Year! It’s hard to believe that we’re already moving toward completing the second decade of the 21st century. It seems like just yesterday everyone was worried about Y2K (Year 2000) bringing down every computer in the world. Thank goodness preparation paid off, the doomsayers were wrong, and the new century rolled in without a hitch.
As we look toward 2015 and beyond, it’s going to be an exciting time in the world of technology. Right now our eye is on the mobile revolution, but I have a feeling that’s just the tip of the iceberg and we’re going to see some incredible innovation in the months and years to come. We’re looking forward to working with all of you in this new year to find the best solutions and to equip you with the tools and knowledge you need to grow your business during these fast-paced times.
Wishing you and your families good health, happiness, and success in the coming year. Happy New Year!
December 26th, 2014 by Paul Matker
At this time of year things can get a little crazy and out of focus. It’s a time to pause and spend time celebrating life with family and friends.
2014 has been a fantastic year for us here at Thanx Media and I wanted to take a moment to thank the team for all of their hard work, dedication, and commitment to the company and to our clients. A special thanks to all of our customers and partners; we value our relationships and look forward to a happy and prosperous new year.
Seasons Greetings from our family to yours. May your celebrations be safe and joyful. Read the rest of this entry »
December 11th, 2014 by Paul Matker
Earlier this week we attended the Enterprise Mobility Forum in Orlando, Florida. This year the event showcased a great set of products and discussions intended to help attendees make sense of everything that’s out there and how to best use products to develop and deliver a mobility strategy.
It was three days jam-packed with information about the future of mobile and the importance of its role in e-commerce. The title of the opening Keynote message was “Future Proofing Your Mobile IT Strategy.” The session really hit home the fact that in order for businesses to truly become customer-centric they need to embrace mobile, the cloud, and analytics.
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November 27th, 2014 by Paul Matker
There’s nothing more important to us here at Thanx Media than family, friends, and taking time to express gratitude for the blessings in our lives. This has been an amazing year and we all have much to be thankful for. As we close down 2104 and before we head into 2015, I wanted to take a moment and pause to say thank you to my team, our family of clients, and our rich network of partners.
You have all contributed to our success in so many ways. Enjoy your time with friends and family, here’s wishing you a Happy Thanksgiving and a joyful Holiday season.
October 9th, 2014 by Paul Matker
It’s been an exciting year here at Thanx Media and we’re happy to offer a new E-Commerce Experience Management Solution, Business Process Services (BPS) offering based on Oracle Commerce Experience Manager (formerly known as Oracle Endeca). It’s the SaaS version of the industry-leading faceted search and Guided Navigation System.
We refer to it as “On-Demand” because it provides businesses a way to implement and benefit from this incredibly robust technology asset without the added expense of the hardware, software license, and manpower required to host the application internally. Oracle Commerce Experience Manager is a platform that enables companies across all industries a way to create and manage a customized experience across all channels.
The On-Demand solution for Oracle Commerce Experience Manager includes:
- Fully managed and hosted solution – powerful software and hosting, including 24/7 support and industry best practices to reduce business risk and total cost of ownership.
- Express deployment – streamlined and efficient implementation helps business see results faster.
- Accelerated ROI – rapid implementation and lower software implementation costs fast-tracks the return on investment.
We enjoyed a great relationship with the folks at Endeca over the years and we’re pleased that Oracle recognizes the value we bring with our On-Demand solutions for Oracle Commerce customers through this initiative.
In addition, we already have some great success stories to tell; the Thanx Media team has implemented the Oracle Commerce Experience Manager for many national retailers, including Ulta Beauty, Zumiez, and Lumber Liquidators and other leading brands.
Check out the video for more information about how Oracle Commerce Experience Manager can help you scale the dynamic experience consumers want and expect.
October 4th, 2014 by Paul Matker
We just returned from Oracle OpenWorld 2014 and I think everyone would agree that it was an outstanding event. It would be impossible to recap the entire event, but I thought I’d share a couple of key points.
- The future of software & data management: As one would expect there was a lot of discussion and conversation around the future of software and data management. Tech is the biggest thing in business today, it’s really about meshing the old and the new. In other words, taking the tried and true practices that made businesses successful in the past and finding ways to make them work in the digital world.
- Get the right technology: Everything from customer experience to internal operations and financial processes can be made better with the right technology and business strategy. Small and large businesses alike can benefit from innovative solutions to help them store and manage their data, interact with customers, and improve profitability. We’re experiencing one of the most significant transitional times in a couple of decades.
- The power of big data: It’s incredible to think that over 90% of the data that exists today was created during the last two years. Major drivers in this trend include, user-generated content, the trend toward social and inbound marketing, and the consumer demand for more complete and accurate data. Going forward it’s going to be increasingly important for businesses to find ways to harness the power of big data. There’s also no doubt that we’re going to see a continued focus on moving to the Cloud. Ten years from now things are going to look completely different than they do today.
It was also a great experience to share and discuss outsourcing best practices along with other Oracle PartnerNetwork (OPN) Business Process Service (BPS) partners during the session, “Old School Outsourcing? BPS Partners Save You Money and Time and Mitigate Risk.”
The highlight of the conference for me was the opportunity to catch up with old friends and make new connections (and of course, Aerosmith). The Oracle team did a fantastic job of producing the event and we’re already looking forward to next year.