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The Hidden Cost of Delaying the Pursuit of B2B E-commerce

August 20th, 2015 by Paul Matker

close up of male hand holding burning dollar money

Many companies that have experienced success through traditional “feet on the street” approach to selling products and services to businesses are still not convinced of the need to invest in an e-commerce presence. Why? Because it can be expensive and often involves overcoming concerns from the sales force about channel conflict and the death of the sales person.

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Channel Shifting B2B Buyers Drive eCommerce Growth

July 16th, 2015 by Paul Matker


B2B buyers are shifting toward a digital-first approach to their research and purchasing behavior which is driving dramatic growth in the number of online transactions. Forrester estimates that US B2B eCommerce will reach $780 billion in 2015 and by 2020 online sales  are predicted to exceed $1.1 trillion.

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IRCE 2015 It’s a Wrap!

June 11th, 2015 by Paul Matker


The year’s biggest e-retailing event has come and gone. IRCE featured over 200 speakers and a ton of great sessions, including outstanding keynote presentations by Jason Goldberger of Target and Christopher McCann of There were a wide variety of businesses in attendance and it was fantastic to gain new insights from experts that gave keynote speeches and participated in panel discussions. It’s no surprise that the role of mobile devices and technical innovation were among the hottest topics being discussed.

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Counting Down to IRCE 2015

May 27th, 2015 by Paul Matker


The countdown is on! With only a few days left until IRCE 2015, the Thanx Media team is busy finalizing preparations for this year’s conference. It’s always exciting to see what’s happening in the industry and to learn about emerging trends and technology from leading experts in the world of internet retail.

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Visit Us at IRCE 2015 Chicago

May 6th, 2015 by Paul Matker


It’s time once again for IRCE, the largest eCommerce event in the world.  Focused workshops, keynote sessions from industry leaders, and access to more than 600 companies in the eCommerce solutions industry make it the networking event of the year. As always, we’re looking forward to being a part of it, connecting with customers and friends, as well as meeting new people.

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Serious about Improving Mobile Conversions?

April 22nd, 2015 by Paul Matker

smartphone and money

Google’s “Mobilegeddon” update has businesses scrambling to make necessary changes to keep their organic search rankings on mobile devices. Unfortunately the focus seems to be solely on passing the “mobile friendly” test and not on improving mobile conversions.

Surprisingly, not everyone seems to have gotten the message that Google changed its algorithm to include “mobile friendly” as a ranking factor. According to TechCrunch, as many as 40% of Fortune 500 companies failed the mobile friendly test!

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The B2B Market is Exploding – Is Your Website Ready?

April 8th, 2015 by Paul Matker

business 31

Buyers in the B2B market are shifting channels from offline to online. According to a recent Forrester Research report U.S. business-to-business e-commerce sales will reach $780 billion in 2015 – more than double the most recent figure for U.S. retail e-commerce sales in 2014.

“B2B buyer behavior has changed dramatically in the recent years,” Forrester says in the report, which was authored by e-business analyst Andy Hoar along with other Forrester analysts. “Both professional and non-professional B2B buyers are now taking a digital-first approach to discovering and making purchases.”

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Are You Ready for Google’s Mobile Ranking Update?

April 1st, 2015 by Paul Matker

people using cellphone

Everyone, including Google, has been talking about the importance of having a mobile-friendly website for the past couple of years. As of April 21, 2015 it’s no longer an option if you want your website to be found in mobile search results. This past March, Google announced that they will be rolling out a major algorithm update that will affect mobile searches world wide. They said it will take a few days, maybe even up to a week before the mobile ranking update is complete.

Google wants to return links to the most relevant and user-friendly  web pages in their results, regardless of whether the information lives on a web page or a mobile app. The bottom line is that after the week of April 21, if your website isn’t mobile friendly, you can forget about showing up on the first page of mobile search results (and who goes to the second page?). Read the rest of this entry »

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5 Elements of a Seamless Commerce Experience

March 3rd, 2015 by Paul Matker

E-commerce and Retail Shopping

We’ve been talking about the importance of creating a 360 degree customer experience for years, however most businesses still treat channels separately and are still relying on traditional metrics to measure success.

Unfortunately it seems the focus on mobile has further fragmented the strategies. In many cases the emphasis continues to be on optimizing the experience within each channel/device rather than on creating a seamless commerce experience.

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Happy New Year from Thanx Media

January 1st, 2015 by Paul Matker

New year 2015 poster design

It’s time to ring in the New Year! It’s hard to believe that we’re already moving toward completing the second decade of the 21st century. It seems like just yesterday everyone was worried about Y2K (Year 2000) bringing down every computer in the world. Thank goodness preparation paid off, the doomsayers were wrong, and the new century rolled in without a hitch.

As we look toward 2015 and beyond, it’s going to be an exciting time in the world of technology. Right now our eye is on the mobile revolution, but I have a feeling that’s just the tip of the iceberg and we’re going to see some incredible innovation in the months and years to come. We’re looking forward to working with all of you in this new year to find the best solutions and to equip you with the tools and knowledge you need to grow your business during these fast-paced times.

Wishing you and your families good health, happiness, and success in the coming year. Happy New Year!



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