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5 Elements of a Seamless Commerce Experience

March 3rd, 2015 by Paul Matker

E-commerce and Retail Shopping

We’ve been talking about the importance of creating a 360 degree customer experience for years, however most businesses still treat channels separately and are still relying on traditional metrics to measure success.

Unfortunately it seems the focus on mobile has further fragmented the strategies. In many cases the emphasis continues to be on optimizing the experience within each channel/device rather than on creating a seamless commerce experience.

Read the rest of this entry »

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Happy New Year from Thanx Media

January 1st, 2015 by Paul Matker

New year 2015 poster design

It’s time to ring in the New Year! It’s hard to believe that we’re already moving toward completing the second decade of the 21st century. It seems like just yesterday everyone was worried about Y2K (Year 2000) bringing down every computer in the world. Thank goodness preparation paid off, the doomsayers were wrong, and the new century rolled in without a hitch.

As we look toward 2015 and beyond, it’s going to be an exciting time in the world of technology. Right now our eye is on the mobile revolution, but I have a feeling that’s just the tip of the iceberg and we’re going to see some incredible innovation in the months and years to come. We’re looking forward to working with all of you in this new year to find the best solutions and to equip you with the tools and knowledge you need to grow your business during these fast-paced times.

Wishing you and your families good health, happiness, and success in the coming year. Happy New Year!



Author Archive

Seasons Greetings From Our Family to Yours

December 26th, 2014 by Paul Matker


At this time of year things can get a little crazy and out of focus. It’s a time to pause and spend time celebrating life with family and friends.

2014 has been a fantastic year for us here at Thanx Media and I wanted to take a moment to thank the team for all of their hard work, dedication, and commitment to the company and to our clients. A special thanks to all of our customers and partners; we value our relationships and look forward to a happy and prosperous new year.

Seasons Greetings from our family to yours. May your celebrations be safe and joyful. Read the rest of this entry »

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It’s a Wrap: Enterprise Mobility Forum – Fall 2014

December 11th, 2014 by Paul Matker


Earlier this week we attended the Enterprise Mobility Forum in Orlando, Florida. This year the event showcased a great set of products and discussions intended to help attendees make sense of everything that’s out there and how to best use products to develop and deliver a mobility strategy.

It was three days jam-packed with information about the future of mobile and the importance of its role in e-commerce. The title of the opening Keynote message was “Future Proofing Your Mobile IT Strategy.” The session really hit home the fact that in order for businesses to truly become customer-centric they need to embrace mobile, the cloud, and analytics.

IMG_4544 (4)
  Read the rest of this entry »

Author Archive

Happy Thanksgiving | Expressing Gratitude

November 27th, 2014 by Paul Matker

happy thanksgiving card with owl in pilgrim hat giving thanks

There’s nothing more important to us here at Thanx Media than family, friends, and taking time to express gratitude for the blessings in our lives. This has been an amazing year and we all have much to be thankful for. As we close down 2104 and before we head into 2015, I wanted to take a moment and pause to say thank you to my team, our family of clients, and our rich network of partners.

You have all contributed to our success in so many ways. Enjoy your time with friends and family, here’s wishing you a Happy Thanksgiving and a joyful Holiday season.

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Oracle Commerce Experience Manager: Now On-Demand

October 9th, 2014 by Paul Matker

It’s been an exciting year here at Thanx Media and we’re happy to offer a new E-Commerce Experience Management Solution, Business Process Services (BPS) offering based on Oracle Commerce Experience Manager (formerly known as Oracle Endeca).  It’s the SaaS version of the industry-leading faceted search and Guided Navigation System.

We refer to it as “On-Demand” because it provides businesses a way to implement and benefit from this incredibly robust technology asset without the added expense of the hardware, software  license, and manpower required to host the application internally. Oracle Commerce Experience Manager is a platform that enables companies across all industries a way to create and manage a customized experience across all channels.

The On-Demand solution for Oracle Commerce Experience Manager includes:

  • Fully managed and hosted solution – powerful software and hosting, including 24/7 support and industry best practices to reduce business risk and total cost of ownership.
  • Express deployment – streamlined and efficient implementation helps business see results faster.
  • Accelerated ROI – rapid implementation and lower software implementation costs fast-tracks the return on investment.

We enjoyed a great relationship with the folks at Endeca over the years and we’re pleased that Oracle recognizes the value we bring with our On-Demand solutions for Oracle Commerce customers through this initiative.

In addition, we already have some great success stories to tell; the Thanx Media team has implemented the Oracle Commerce Experience Manager for many national retailers, including Ulta Beauty, Zumiez, and Lumber Liquidators and other leading brands.

Check out the video for more information about how Oracle Commerce Experience Manager can help you scale the dynamic experience consumers want and expect.


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Oracle OpenWorld 2014 Hits a Home Run

October 4th, 2014 by Paul Matker


We just returned from Oracle OpenWorld  2014 and I think everyone would agree that it was an outstanding event.  It would be impossible to recap the entire event, but I thought I’d share a couple of key points.

  • The future of software & data management: As one would expect there was a lot of discussion and conversation around the future of software and data management.  Tech is the biggest thing in business today, it’s really about meshing the old and the new. In other words, taking the tried and true practices that made businesses successful in the past and finding ways to make them work in the digital world.
  • Get the right technology: Everything from customer experience to internal operations and financial processes can be made better with the right technology and business strategy. Small and large businesses alike can benefit from innovative solutions to help them store and manage their data, interact with customers, and improve profitability. We’re experiencing one of the most significant transitional times in a couple of decades.
  • The power of big data: It’s incredible to think that over 90% of the data that exists today was created during the last two years. Major drivers in this trend include, user-generated content, the trend toward social and inbound marketing, and the consumer demand for more complete and accurate data. Going forward it’s going to be increasingly important for businesses to find ways to harness the power of big data. There’s also no doubt that we’re going to see a continued focus on moving to the Cloud. Ten years from now things are going to look completely different than they do today.

It was also a great experience to share and discuss outsourcing best practices along with other Oracle PartnerNetwork (OPN) Business Process Service (BPS) partners during the session, “Old School Outsourcing? BPS Partners Save You Money and Time and Mitigate Risk.”

The highlight of the conference for me was the opportunity to catch up with old friends and make new connections (and  of course, Aerosmith). The Oracle team did a fantastic job of producing the event and we’re already looking forward to next year.

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Oracle OpenWorld | “Old School Outsourcing?”

September 25th, 2014 by Paul Matker


Oracle OpenWorld is always an exciting event packed with great information presented by industry experts. The programs include everything from Big Data to Customer Experience and every industry is covered. This year the event takes place September 28 – October 2 in one of my favorite cities, San Francisco. I’m particularly excited about the event this year for a couple of reasons.

Reason #1: We recently announced news about our strategic partnership with Oracle, Thanx Media is a Gold level member of Oracle PartnerNetwork (OPN) and I’m looking forward to participating in the conference as one of the Business Process Service (BPS) partners.

Reason #2: I’m honored to have the opportunity to join other OPN members in BPS from around the country in a session about outsourcing best practices on October 1.

The session is called “Old School Outsourcing? BPS Partners Save You Money and Time and Mitigate Risk.” We’ll be talking about how organizations can reduce costs, operate more efficiently, and implement innovative technology solutions by leveraging Oracle’s extensive network of partners who deliver business process services. A lot has changed in the technology landscape and some of the approaches “old school outsourcing” are outdated and businesses have a lot more flexibility than they may be aware of.

Attendees will leave the session armed with new ideas and information about how to think about outsourcing and ways that they can enhance their technology stack and also improve business processes. We’re going to focus on how a business can take advantage of outsourcing to save money and mitigate risks.

Don’t miss out on the session if you’re attending Oracle OpenWorld, it’s sure to be worth your time.

I hope to see you there!

Author Archive

Rakuten Expo 2014 |New York City, Here we Come!

July 22nd, 2014 by Paul Matker

Rakuten logo


We are happy to announce that we have the privilege of  being a Bronze Sponsor through Hawk Search for the 2014 Rakuten Expo in New York City. If you’re not familiar with Rakuten, they are one of the world’s largest online retail marketplaces. In 2010 they joined forces with and in 2013 they re-branded the marketplace to

Each year they host events for their merchants that are packed with opportunities for those who participate to learn new information and gather ideas to help them overcome current and future business challenges. The event we are participating in takes place on August 7, 2014 in New York, NY. Participants will be provided an update on Rakuten’s strategy in addition to educational labs, informative sessions, and one-on-one merchant meetings.

It’s perfect timing because the event takes place while there’s still time to implement changes in strategy and technology that could greatly improve the revenue results for the upcoming holiday shopping season (yes, it’s July and we are already thinking about the ‘holiday season’).

We’re looking forward to sharing ideas and learning about the opportunities and business problems that are facing today’s online merchants. Online shopping marketplaces represent a great opportunity to expand the reach of your brand. Often times people know what they’re looking for but they don’t know exactly who they want to buy it from.

It sounds like it’s an event that is more than worth the time and investment made by merchants who attend the annual Expo. According to their studies merchants who attended last year’s Expo experienced a 38.1% year-over-year sales growth. That’s pretty impressive when you put it up against a 2.3% growth for nonparticipants.

It will be awesome to be a part of an event that obviously provides great value to the people who attend. If you’re one of the merchants planning on attending the two thousand fourteen expo in New York City, send us a note or be sure to stop by and say hello. We’re looking forward to meeting you and providing you with lots of great information on how you can grow your online presence during the remainder of 2014 and beyond.


Author Archive

Announcing Free Magento Plugin for Hawk Search

July 17th, 2014 by Paul Matker

HawkSearch_plug in_FINAL


Now it’s even easier to integrate Hawk Search with either the Community or Enterprise versions of Magento. Many leading businesses utilize the feature rich and scalable e-commerce platform to deliver a flexible shopping experience for fast-growing and large businesses.

The Magento platform is delivered with an out-of-the box site search solution that offers many of the basic features needed to help shoppers locate products, however many businesses are moving toward integrating a third party search solution such as Hawk Search to take the experience to the next level.

We’re excited to announce a free plugin that’s now available and can be downloaded from the Magento Commerce page. The plugin automates the data extraction process which really speeds up the implementation process. This eliminates the need to involve valuable IT resources in low-value add tasks like creating custom data feeds to integrate with third party solutions.

Plugin Benefits and Features:

  • Hawk Search data export - data feeds that conform to the guidelines for Hawk Search are created automatically and eliminates the need to create custom scripts.
  • Stress free deployment - all installation and configuration steps can be completed by an admin user and do not require development resources. The entire process takes just a few hours.
  • Managed data feed access - you control the frequency of data feed updates. They can be scheduled or run on an “as needed” basis. “Out of stock” items and “disabled” categories can easily be excluded from the data feed and you have the option to specify which attributes to include.
  • Multiple installation types are supported - you can implement the program using JavaScript (out-of the box), a full API, or a hybrid approach via a Proxy URL.
  • Hawk Search JavaScript Integration (front end) - there’s no additional development required to style search results pages to match the look and feel of your site.
  • Configure Auto Suggest - allows you to specify the JavaScript needed to trigger the search ahead feature for your site.

Request a demo today and learn how Hawk Search can help you improve the customer experience and make the most of your Magento platform. 630-469-2929.

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