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It’s Almost 2016! Happy New Year from Thanx Media!

December 31st, 2015 by Paul Matker

It’s New Year’s Eve and another year has flown by. Tonight at midnight, we’ll ring in 2016 and on Monday return to work with brand new 365 days ahead of us. I have a feeling that 2016 is going to be a huge year in e-commerce and both B2B and B2C businesses will be faced with a now-or-never choice: either modernize their digital platforms to deliver a truly omni-channel experience or fall permanently behind. Most, if not all, will opt for the former.

It’s an exciting time to be a part of the world of technology and we’re looking forward to rolling out new ideas and product updates that will help our customers win the e-commerce race and delight their users. It’s going to be a great year and we look forward to working with all of you to find and implement the best solutions and the tools you need to to grow your business in this rapidly changing landscape.

Wishing you and your families good health, happiness, and success in the new year.

Happy New Year from all of us here at Thanx Media!

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Will Black Friday Become a Thing of the Past?

December 3rd, 2015 by Paul Matker

The Friday following Thanksgiving, Black Friday, has been regarded as the beginning of the holiday shopping season in the U.S. since at least the 1930’s. For many retailers it’s the busiest (and most important) day of the year. In recent years the shopping frenzy has started long before Thanksgiving and a larger percentage of that business is happening online rather than in the store.

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Happy Thanxgiving!

November 25th, 2015 by Paul Matker

As we head into the business of the holiday season, I want to take a moment to pause and express my gratitude for all of the blessings we’ve experienced over the past year.  2015 has been a whirlwind year and I am incredibly thankful for my team, our family of clients, and our rich network of partners.

You have all contributed to our success in so many ways. Enjoy your time with friends and family. Here’s wishing you a Happy Thanksgiving and a joyful holiday season.

I can’t wait to see what we accomplish together in 2016!

Happy Thanxgiving!

 

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Thanx for Sharing: Conference Takeaways on Millennials

November 18th, 2015 by Paul Matker

 

 

We’ve had the exciting opportunity to enter into the Electrical Distribution e-commerce space with our Hawk Search and ROC Commerce platforms. E-commerce is increasingly important for distributors as consumers, especially millennials, continue to shift toward doing business online.

The National Association of Electrical Distributors (NAED) offers its members opportunities throughout the year for education, networking and booth sessions with industry leaders. Recently we had the opportunity to attend the Eastern Regional NAED Conference in Orlando, Florida. It was a great way to meet people within the industry, but more importantly learn about the challenges, opportunities and future trends facing distributors today and in the future.

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15 Minutes of Fame—Can Your Website Handle It?

November 12th, 2015 by Paul Matker

If you’ve ever watched the TV show Shark Tank, you know how important 15 minutes can be to the potential success (or failure) of a business. Hopeful entrepreneurs have 15 minutes to convince the “sharks in the tank” that their idea is worth investing in. The five titans of industry can be ruthless when it comes to giving feedback to a poorly prepared participant. What makes for juicy reality TV can help—or hurt—businesses. How ready are you to swim with the sharks?

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2015 Online Holiday Shopping Trends

October 8th, 2015 by Paul Matker

Experts are predicting the first slowdown in holiday spending since 2012 and another major shift in where the spending will take place. The National Retail Federation (NRF) recently predicted that holiday spending will increase 3.7% this year as compared to 4.1%. While this is lower than 2014, it’s still significantly higher than the 10-year average of 2.5%.

What’s really notable about the 2015 holiday predictions is the continued significant shift in consumer behavior from offline to online purchasing.

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Business Buyers Spend More Online

September 17th, 2015 by Paul Matker

There’s been a lot of discussion about the growing importance of digital for companies in the B2B space in order to meet the changing expectations of business buyers. If there’s any doubt remaining about the business value associated with upping your e-commerce game, Forrester’s latest report is sure to change your mind.

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The Hidden Cost of Delaying the Pursuit of B2B E-commerce

August 20th, 2015 by Paul Matker

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Many companies that have experienced success through traditional “feet on the street” approach to selling products and services to businesses are still not convinced of the need to invest in an e-commerce presence. Why? Because it can be expensive and often involves overcoming concerns from the sales force about channel conflict and the death of the sales person.

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Channel Shifting B2B Buyers Drive eCommerce Growth

July 16th, 2015 by Paul Matker

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B2B buyers are shifting toward a digital-first approach to their research and purchasing behavior which is driving dramatic growth in the number of online transactions. Forrester estimates that US B2B eCommerce will reach $780 billion in 2015 and by 2020 online sales  are predicted to exceed $1.1 trillion.

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IRCE 2015 It’s a Wrap!

June 11th, 2015 by Paul Matker

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The year’s biggest e-retailing event has come and gone. IRCE featured over 200 speakers and a ton of great sessions, including outstanding keynote presentations by Jason Goldberger of Target and Christopher McCann of 1-800-Flowers.com. There were a wide variety of businesses in attendance and it was fantastic to gain new insights from experts that gave keynote speeches and participated in panel discussions. It’s no surprise that the role of mobile devices and technical innovation were among the hottest topics being discussed.

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