People buy what is hot and trending. Bestseller, top reviews, and most popular item filter and sort features only tell part of the story because they only include items that have been purchased. Product purchases are only one of many activities that can be used to identify products that are trending upward in popularity. The challenge is harnessing and leveraging data related to consumer behavior both on the website and on social platforms to deliver a unique merchandising experience.
Online shoppers vote with “likes” and “shares”
Very few shoppers make a purchase on their first visit to a site. They spend time reading product reviews, sharing what they like on social channels such as Facebook, Pinterest, Twitter, and talking with their friends. Product trends may emerge on Facebook or Pinterest long before the first product review is written.
Abandoned shopping carts are a gold mine
According to a July 2015 Survey from Market Track, the majority of customers who abandon their shopping cart have an intent to buy, they just weren’t ready to make the purchase during their first visit to a website. Regardless of whether they put the item in their cart because they were doing research or wanted to wait for it to go on sale, it’s a positive sales signal that can be used to influence other shoppers.
Merchandisers lack real-time behavioral information
Time and resources are limited. There’s never enough time to wade through a mountain of data and interpret shopper behavior to make decisions about marketing, merchandising and product development quickly.
In addition to the need for real-time browse, add to cart and purchase behavior, today’s merchandiser really also needs access to the social engagement at a product level in order to understand what is resonating with consumers and to expose top trending products to shoppers in real time.
How do online merchandisers gain access to real-time on and off-site consumer behavior without hiring an army of analysts?
Site Vibes Delivers
Site Vibes is the social engagement platform that captures shopping and social activity about the products on your website and exposes them to help extend your social reach and improve the customer experience.
Site Vibes tracks shopper activity, including:
- Add to cart
- View product detail
- Facebook likes
- Pinterest pins
- Product reviews
Site Vibes uses this data to calculate which products are trending on a website. Each of the activities has a different value that rolled up together give merchandisers and marketers insight into what is most important to your customers and followers now.
The top trending products are displayed together on a unique “Trending Now” page which features each product with an image, price, and colorful symbol, such as the Facebook or Twitter logo.